It’s not very often that we get approached to do work for charity, so when Matt Henricks from Henricks Consulting approached us to help with one of his many projects, we jumped at the chance.

The idea is simple — chaos theory and the butterfly effect:

“In chaos theory, the butterfly effect is the sensitive dependence on initial conditions in which a small change in one state of a deterministic nonlinear system can result in large differences in a later state.”

Many people can make a difference.

Author Clint Nielsen

Clint is the Founder and Creative Director of Demon having over 17 years experience in branding, design and marketing under his belt.

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