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Synopsis

Demon was commissioned to develop the creative idea and subsequent designs for Smoke Alarms Australia’s new Homeowner Product. Visually striking imagery and headlines were used to drive the message home about the importance of smoke alarms.[/vc_column_text][/vc_column_inner][vc_column_inner enable_animation=”true” animation=”fade-in-from-bottom” column_padding=”padding-2-percent” column_padding_position=”left-right” background_color_opacity=”1″ width=”1/3″ delay=”150″][vc_column_text]

Learning of influence

“It’s an incredible notion to even the most astute home-owner that ones life is in danger during sleep. Having zero control over what is essentially ‘life and death’ is a scary thought — peace of mind is paramount to anyone with a family.”[/vc_column_text][/vc_column_inner][vc_column_inner enable_animation=”true” animation=”fade-in-from-right” column_padding=”padding-2-percent” column_padding_position=”all” background_color=”#f9f9f9″ background_color_opacity=”1″ width=”1/3″ delay=”300″]

  • Creative Idea
  • Creative Direction
  • Design
  • Strategy
[/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”center” top_padding=”150″ bottom_padding=”150″ overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″]Smoke Alarms Australia
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