Synopsis

Demon was commissioned to develop the creative idea and subsequent designs for Smoke Alarms Australia’s new Homeowner Product. Visually striking imagery and headlines were used to drive the message home about the importance of smoke alarms.

Learning of influence

“It’s an incredible notion to even the most astute home-owner that ones life is in danger during sleep. Having zero control over what is essentially ‘life and death’ is a scary thought — peace of mind is paramount to anyone with a family.”

  • Creative Idea
  • Creative Direction
  • Design
  • Strategy
Smoke Alarms Australia